3c

Business Overview

  • Newly established premium beverage company with exports to more than 30 countries and high growth rates both in revenue and profitability.
  • The Company targets the high growth fragmented European markets while holding its leading position in the Greek market
  • Since January 2020, the company bottles its products in the METAXA Greek facilities
  • Strong growth sales with high margins, debt free and compelling cash flow generating ability

Investment Thesis

  • Adult Beverages is a high growth and fragmented market globally
  • Growing portfolio of new flavors based on research and bartender experts input to complement cocktails
  • Potential for high value creation at the strategic and operational level
  • Low capital intensity with outsourced production, bottling and distribution
  • Established beverage companies are expected to enter the market by acquiring smaller players
  • International expansion as the product offering is highly appreciated among the bartending community

Value Creation

Strategic

Expedite the penetration into key European markets and utilize alternative distribution channels

Optimize marketing strategies in branding, pricing and advertising

Operational

Expand the distribution network and strengthen existing relationships

Improve organizational structure and corporate processes

Introduce MIS and reporting

Managerial

Strengthen the management team

Employ external advisors to review operational strategies

Enrich R&D resources

Corporate governance

Transform the company from an entrepreneurial business to the next level

Financial

Provide add-on capital to support future growth

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